Rihanna is the most-streamed Caribbean artist on Deezer for 2024– with an extensive catalog of hits, including tracks from her iconic Anti album and the globally adored Work. The company revealed findings from their Deezer Year In 2024 back in November. Overall the American superstars dominate globally on Deezer.
Taylor Swift has claimed the throne as the most-streamed artist worldwide, dethroning The Weeknd, who had previously held the spot. Additionally, Billie Eilish’s meteoric rise this year is underscored by her entry into the top five and her album, Hit Me Hard and Soft, being the most-streamed worldwide.
Most Streamed Artists Worldwide (2024)
- Taylor Swift
- David Guetta
- The Weeknd
- Billie Eilish
- Imagine Dragons
- Beyoncé
- Coldplay
- Dua Lipa
- Ariana Grande
- Rihanna
Alongside Rihanna and Beyoncé’s successes as black artists, the year has also been marked by the dominance of Hip Hop as the top genre globally on Deezer.
Top Genres Worldwide (2024)
- Hip Hop
- Pop
- Rock
- Electronic
- Latin American Music
Deezer is a global music experiences platform, and the company reported solid revenue growth of 11% year-on-year (YoY), in line with its annual targets. The total revenue for the third quarter reached €134.0 million, marking an impressive 13.0% growth at constant currency, with partnerships accounting for nearly one-third of total revenue.
Azzedine Fall, Director of Music and Culture at Deezer, shares his insights on the year’s trends: “Taylor Swift’s year has been nothing short of legendary. She has redefined what’s possible at the intersection of artistry and popularity, setting records with her Eras tour and releasing The Tortured Poets Department, a masterpiece that reintroduced fans to her early songwriting brilliance. Billie Eilish’s latest album has proven that massive popularity and daring experimentation can coexist. Eilish pushed boundaries sonically and thematically, delivering an album that feels both raw and refreshingly unconventional, bridging the gap between artistic risk and mainstream appeal.”
Most Streamed Songs Worldwide (2024)
- Lose Control – Teddy Swims
- Beautiful Things – Benson Boone
- Espresso – Sabrina Carpenter
- Texas Hold ‘Em – Beyoncé
- A Bar Song (Tipsey) – Shaboozey
- Flowers – Miley Cyrus
- We Can’t Be Friends – Ariana Grande
- The Sound of Silence – Disturbed
- Gata Only – FloyyMenor
- Birds of Feather – Billie Eilish
The shift in song preferences reveals a fascinating blend of familiar voices and emerging talent, with Lose Control by Teddy Swims leading the way. With its soulful vibes and emotionally charged lyrics, this track has become an anthem for those seeking deep connection through music. Beautiful Things by Benson Boone and Espresso by Sabrina Carpenter also stood out, marking a year of intimate and powerful songwriting.
Most Streamed Albums Worldwide (Released in 2024)
- Hit Me Hard and Soft – Billie Eilish
- Fireworks & Rollerblades – Benson Boone
- Short n’ Sweet – Sabrina Carpenter
- Cowboy Carter – Beyoncé
- The Tortured Poets Department – Taylor Swift
Billie Eilish’s Hit Me Hard and Soft has not only defined her year but set the tone for the future of experimental mainstream music. Its seamless blend of vulnerability and musical innovation underscores Billie’s evolution from a pop phenomenon to an artist pushing creative boundaries. Taylor Swift’s The Tortured Poets Department continues to captivate audiences, highlighting her exceptional ability to evolve while honoring her early songwriting roots.
Key Financial Highlights:
- Q3 2024 Revenue: €134.0 million (+11.0% YoY, +13.0% at constant FX)
- Partnerships Revenue: €41.5 million (+21.3% YoY, +26.7% at constant FX)
- Direct Revenue: €85.8 million (+4.1% YoY, +4.7% at constant FX)
- Other Revenue (Advertising & Ancillary): €6.7 million (+63.8% YoY)
- Adjusted EBITDA Improvement: Expected to be better than €(10) million in 2024 (vs. €(29) million in 2023)
- Free Cash Flow: Expected positive in 2024
Deezer continues to make significant strides in its efforts to optimize its subscriber base, with a stable reported total of 9.9 million subscribers in Q3. The company removed nearly 0.4 million inactive family offer sub-accounts, which had no impact on revenue, thus boosting margins.
Deezer’s partnerships with telecom operators and strategic collaborations, including with TF1+, DAZN, Titan OS, and WIM, continue to expand its reach and enhance its value proposition in diverse verticals.
During 2024 Q3, Deezer also expanded its immersive event concept, Purple Door, bringing it to Salvador, Bahia in Brazil. This move marks the brand’s push to connect with global audiences, following its success in France, where Deezer supported eight major music festivals, reaching over one million festival-goers across the country.
In addition, Deezer launched new AI-driven features, including the AI playlists tool in global beta, allowing users to personalize their listening experience further, signaling the platform’s commitment to innovation.
Outlook for 2024: Confirmation of Annual Targets Deezer confirmed its growth target for 2024, aiming for a 10% increase in revenue for the year. With Q3 performance in line with expectations, the company anticipates a significant improvement in adjusted EBITDA, with a loss reduction to less than €(10) million for 2024, compared to €(29) million in 2023. The company also expects to achieve positive free cash flow by the end of 2024.
New CEO Alexis Lanternier, appointed in September 2024, commented, “I’m proud of what the team achieved in Q3 2024 with another quarter of double-digit growth. Deezer continues to deliver value and innovation for the entire music ecosystem, and I look forward to continuing to build on Deezer’s unrivaled strength, enriching fans’ lives through music experiences.”
Key Performance Drivers:
- Growth in France: The French market saw a 9.4% increase in revenue, supported by solid direct-to-consumer growth and ongoing price increases.
- Partnership Subscriber Growth: Deezer’s subscriber base via partnerships grew by 0.5 million, driven by the continued expansion of deals, including the conversion of Mercado Libre (MeLi+) subscribers to premium accounts.
- Direct Revenue: The company’s direct revenue grew by 4.1% YoY, fueled by strategic price increases and an improved subscriber mix, particularly in France and Brazil.
Commitment to the Music Industry Deezer remains committed to supporting the global music ecosystem, with the company focusing on sustainable growth through both technological innovation and local market engagement. Recent deals include new AI features, immersive events, and local partnerships. Deezer’s engagement with the French music scene saw it support 8 major music festivals, further cementing its status as a cultural hub in the live music space.
About Deezer Founded in 2007 in Paris, Deezer is one of the largest independent global music streaming platforms, offering a full catalog of high-quality music, including lossless HiFi audio. Available in over 180 countries, Deezer partners with major telecom, media, audio hardware, and e-retail companies, providing innovative music experiences. Deezer’s dedication to artists is evident in its monetization model designed to better reward musicians, continuing to lead the music streaming industry in terms of both technological advancements and partnerships.
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